Turning Platform Potential into Revenue
Scale enterprise revenue faster.
We partner with technology-first platforms and digital brands to turn platform potential into predictable, high-value revenue through creating the strategy, collateral and processes needed.
By building the commercial infrastructure required to convert capability into consistent growth we deliver execution that materially accelerates revenue.
WHO WE ARE
Rohan Premnath
Founder & Lead Consultant
Premnath Advisory
We work with technology platforms, high growth start ups and digital-first businesses to build and scale revenue partnerships that drive sustainable growth.
Over the past decade, We’ve led commercial strategy and enterprise partnership development across some of the most influential companies in digital media and advertising, including Spotify, AdsWizz, Audiomob and Odeeo. Our experience has been truly global, spanning EMEA, the Americas, APAC and the MENA region, building and executing multi-market partnerships with global agencies, media platforms and technology partners.
Our focus has consistently been at the intersection of revenue growth, platform and product monetisation, and enterprise partnerships — owning the full commercial lifecycle from go-to-market strategy through to complex deal negotiation strategy, onboarding execution and long-term revenue expansion planning.
Premnath Advisory has generated over $200m in annual partnership revenue, scaled global pipelines, and owned and led commercial strategies that enabled our businesses to move from early traction to structured, repeatable growth.
Today, we advise a select number of venture-backed and growth-stage companies on:
revenue partnership strategy and execution
international market expansion and GTM strategy
product monetisation and commercial operations
Our role is not to provide generic advice. It is to bring operator-led commercial leadership to businesses where partnerships and go-to-market strategy are critical to unlocking the next phase of growth.
Premnath Advisory typically work with a small number of companies at any given time, partnering closely with founders, commercial leaders and investors to accelerate revenue and build scalable commercial foundations.
With experience at the leading digital technology companies of the past two decades, we deliver hands on support backed by proven results.
Our Services
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Design and execute a structured enterprise sales engine that builds pipeline, improves conversion, and closes high-value strategic deals.
Enterprise sales strategy
Agency & platform partnerships
RFP and deal conversion support
Commercial negotiation
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Identify, secure, and operationalise strategic partnerships that unlock scalable demand and long-term revenue channels.
Partner identification & prioritisation
Direct access to decision-makers
Deal structuring & negotiation
Long-term partnership strategy
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Develop a clear, execution-ready strategy to enter new markets with the right positioning, partners, and commercial model.
Market entry strategy
Competitive positioning
Partnership mapping
Pricing & commercial model
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Build or optimise your monetisation model to maximise revenue through the right commercial strategy, partners, and product approach.
Advertising monetisation design
Adtech partner selection
Demand strategy
Revenue modelling
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Embed experienced commercial leadership to define strategy, lead teams, and directly drive enterprise revenue during critical growth phases.
CRO / Head of Sales / Partnerships
Revenue strategy & team build
Enterprise deal leadership
Who We Work With
We partner with a small number of companies where we can materially impact revenue growth.
Venture-backed technology companies (Seed–Series C)
AdTech, marketplaces, gaming & media platforms
Businesses expanding internationally
Why Us
Most companies don’t have a demand problem — they have a commercial execution problem.
We fix that by:
Bringing senior-level expertise, hands-on
Opening doors that are typically inaccessible
Turning strategy into revenue, quickly
Our TEstimonials
“I’ve worked with Rohan for several years. He’s incredibly well connected and brings deep industry knowledge, which has added real value to the DAX/Odeeo partnership.
Rohan thinks strategically about long-term opportunities and growth, while also staying close to the detail and stepping in quickly to remove blockers when they arise. What stands out most is his genuine, collaborative approach: he proactively shares insights, introductions and leads with a clear focus on mutual success.”
Robert Smith
Head of DAX Streaming
DAX by Global
“Rohan personifies the great people that work in the advertising industry. Not only is he a highly capable, knowledgeable and a fearless leader he is a great human as well.Always making sure he checks in on his team, caters for their needs over his own and leads like you want a leader to lead.
Alongside Rohan’s personable nature, he has forged great relationships within the Digital Audio market and is a very reliable source of truth and has exceptional thought leadership.
I hope to one day work alongside Rohan again and couldn’t recommend him more.”
Pete Neville
Customer Success Lead
Audiomob
“Rohan is a true subject matter expert. It was a pleasure to work with him and tap into his understanding as to how Spotify could bring brand narratives to life for end-clients. He is also very professional and someone who exudes confidence to his clients.”
Julian Coulter
Managing Director
“I had the privilege of collaborating with Rohan during his tenure as Head of Sales at Audiomob. What truly stood out was Rohan's remarkable empathy and his unique leadership approach. He took the time to truly understand each team member, using this insight as a powerful motivator for our sales team.
Rohan firmly believes that success is rooted in the strengths of individuals, not just in the numbers. He excels at identifying these strengths and strategically placing team members where they can truly excel. His personalized motivation techniques set him apart as an exceptional leader and a valuable asset to any organization.”
Hyun Park
Head of US Sales
Audiomob
Contact Us
If you're exploring how to scale enterprise partnerships, expand into new markets, or accelerate platform revenue, we can use this session to assess where the biggest commercial opportunities exist.
This is a focused, 30-minute conversation designed to understand your current challenges, share relevant insights, and determine whether there’s a clear opportunity to work together.